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Content strategy

An elderly white man is pushed in a wheelchair by a young Asian man down a street sidewalk.
Centers for Medicare & Medicaid Services

Designing a more personal healthcare experience

Nava is working to design a more seamless, personal, and integrated experience for Medicare beneficiaries.

An Asian woman and a Black woman work together at a whiteboard in a conference room.

How to design content for user onboarding

Learn how to prepare and guide people through a complex process using content strategy.

A white woman takes notes on a clipboard while chatting with a white man.

How to get informed consent in user research using plain language

Using plain language is essential to protecting privacy and getting informed consent in user research.

A group of employees work together on developing wireframes at a table.

Structuring a complex eligibility form for HealthCare.gov

How we determined the sequencing of questions and design patterns to break a complex form into digestible chunks.

Providing help and guidance to HealthCare.gov applicants

How our design team created respectful and clear guidance through the deeply personal process of applying for healthcare.

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